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Simplify Your Buyers’ Complex Purchase Decisions with a Digital-First Approach


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Presented by IndustryWeek

WHITE PAPER
4 Ways Manufacturers Can Cater to Digital Buyers

Today's B2B buyers expect and require the same customer-centric digital commerce experiences as they encounter in their consumer lives. Over 60% of B2B buyers want vendors and suppliers to provide them with an "enhanced search experience," and 71% will seek out a competitor if finding a product or solution is anything less than convenient.

Read this white paper to explore four ways manufacturers can cater to digital buyers and simplify complex purchase decisions.

 

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